PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. Rants and raves include a Pixar training course on storytelling; then we close with an example of the week on John Yocum Beaty. This week’s show(Recorded live on February 26, 2017; Length: 1:04:43) Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. 1. Notable news and upcoming trends
2. Sponsor (38:56)
3. Rants and raves (43:16)
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The #content we provide needs to go beyond the products & services our businesses offer. @robert_rose.
Strengthen your core audience rather than focus on getting more audience, says @joepulizzi.
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Why Inbound Marketing Should Take a Back Seat to Current Customers 4. This Old Marketing example of the week (53:47)
For a full list of PNR archives, go to the main This Old Marketing page. Cover image by Joseph Kalinowski/Content Marketing Institute How do I subscribe?The post This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content appeared first on Content Marketing Institute. This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content syndicated from http://ift.tt/2maPRjm via Tumblr This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
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AuthorA professional with over 26 years experience working within the advertising and marketing communications industry. Practical knowledge, understanding and experience for a wide range of business disciplines including the financial services, legal, commercial services, retail, online, charitable and civil service sectors. I am managing digital marketing company with 600+ monthly clients. Started with search engine marketing, I have slowly moved into all branches of digital marketing like website design, Email marketing, web development, Mobile Application Development, PPC marketing, Android Application Development. With a unique combination of deep understanding of internet marketing, I have established an outstanding reputation. Personal Links
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